Description

Learnuko’s Sales force Marketing Cloud course is designed and conducted by the industry’s leading experts. By enrolling in this online instructor-led training program, you can master the Marketing Cloud tools and run custom email and social campaigns on your own. The key intent of this Sales force Marketing Cloud certification course is to make you a knowledgeable Marketing Cloud expert, even if you have never worked in a marketing automation platform in the past. After completing the course and getting certified, you will be able to work as a Digital Marketer or Automation Specialist.

 

Job Outlook

Sales force certification Training

 

Objectives – Sales force Administrator

This Sales force Marketing Cloud certification and training will enable you to create and manage marketing activities, campaigns, and relationships with end customers. You will learn the following in this training program:

 

Marketing Cloud: Overview

Marketing Cloud: Configuration and access

Marketing Cloud: Configuration and access

Email and Social Studio

Configuration of trigger send, content generator, Mobile Studio, Automation Studio, and more

Journey Builder

Marketing Cloud Connect, etc.

Prerequisites

At Learnuko, we do not mandate any prerequisites for this Sales force Marketing Cloud certification training course. Everyone can register for this program.

 

Who should attend this Training?

There are many benefits associated with mastering Marketing Cloud. Professionals from any domain can opt for our Sales force Marketing Cloud training program. In general, individuals working in the following profiles should enroll in this training:

 

IT Professionals

Software Developers

Data Analysts

Data Scientist

Software Architects, etc.

Prepare for Certification!

Learnuko Course Completion Certificate will be awarded upon the completion of the project work (after the expert review) and upon scoring at least 60% marks in the quiz.

 

Curriculum:

 

Module 01: Introduction to Sales force Marketing Cloud

1. Marketing Cloud Overview
2. Sales force Marketing Cloud Google trend report, etc.
3. Sales force Marketing Cloud demo with live projects
4. Navigation, options and tool shortcuts
5. Architecture, SOA, client-server/cloud

 

Module 02: Sales force Marketing Cloud Configuration and Access

1. Supported systems, Windows, Linux, Mac, and databases
2. Virtual Box, Platform limitations, and Tools integration
3. Setup sender authentication package (SAP)
4. Configure Sender Profiles/send classifications
5. Setup FTP Locations
6. Setup Data Extensions
7. Setup Lists & Groups
8. Setup Profile Management
9. Setup Publication Lists
10. Setup Publication Lists
11. Setup Suppression Lists & Rules
12. Setup Data Filters

 

Module 03: Email Studio

1. Email Studio overview and features
2. Administration
3. Create test email templates & content
4. Subscriber, list, subscriber lists
5. Exclusion, Publication, and Suppression lists
6. Data Extensions
7. Classic content
8. Custom Unsubscribe Page
9. Social pages & smart forms
10. Sends types, Send logs
11. Run trial email send – Perform A/B testing
12. Tracking and how to track, etc.

Module 04: Social Studio

1. Setting up Workspaces
2. Setting up Topic Profiles
3. Creating Dashboards
4. Creating Workbenches
5. Setting up Publishing Calendar
6. Setting up Engagement Process

 

Module 05: Sales force Workflow, Schema Builder, and Process Builder

1. Overview of visual workflow, schema builder, and process builder
2. Creation of visual flow
3. Modification of the existing workflows
4. Creation of process
5. Field creation in the schema builder

 

Module 06: Trigger Send Configuration

1. What is trigger send?
2. Use cases and examples
3. Contact builder, data extension?
4. Contacts, data source, import
5. Overview of Data Designer
6. Population, attributes and attribute groups
7. Cancel contact
8. Best practices, etc.

 

Module 07: Content Generator Configuration

1. What is Content Builder?
2. E-mail, template, content block, code snippet
3. Content Generator best practices

 

Module 08: Mobile Studio Configuration and Audience Builder

1. Mobile Studio overview
2. Mobile connection, administration
3. Import and manage contacts
4. Message, mobile push, notifications
5. Analytics builder, report, standard reports, discover
6. AMP Script Demo
7. Mobile Studio
8. Web Studio (Cloud Pages)
9. Smart Pages
10. Analytics Studio
11. Mobile and web analytics
12. Einstein engagement score
13. Audience Builder overview and configuration

 

Module 09: Automation Studio and its configuration

1. Automation Studio overview
2. Create and schedule automation, studio events automation
3. SQL query activity, SQL query use-case
4. Data view and its use
5. Send email campaigns
6. Import file activity, file transfer activity, script activity, filters activity, data extraction activity, wait activity, etc.
7. Cloud and landing pages
8. Micro site and Smart Capture Form

 

Module 10: Journey Builder - Overview and Configuration

1. Journey Creation, template, and entry source
2. Data extension
3. Target audience
4. Sales force data events
5. Journey canvas
6. Wait activity, send email activity, join activity
7. Decision split, engagement split, random split
8. Encourage activities
9. Einstein split
10. Contact activity, sales and service cloud activity
11. Journey settings and report
12. Live scenes and errors
13. Journey Builder Best practices

 

Module 11: Marketing Cloud Connect

1. Connectors and its usage
2. Installation, use cases
3. Email send
4. Integration of Journey Builder
5. Trigger send
6. Real-time scenarios
7. Troubleshooting, API logs, Sales force logs
8. Set up a marketing calendar
9. Marketing Cloud connect best practices